Ever come onto an old article and find it to be about as fascinating as seeing paint dry? You have the bones, but it is hungry for vitality. Here’s how you turn something worn-out into something glittering and genuinely makes people want to keep reading.
Slow down first and give the original careful attention. What is striking? Usually hiding right there, waiting for a chance in the limelight, are the key concepts. Forget about writing according to the conventional format. Creating your own road map is like drawing You are picturing a better shortcut; you are not fixing potholes – more information.
Cut through the large material next. Consider it as cutting hedges: cut off overgrown, twisted sentences. If you see monster paragraphs, grab your secateurs and cut them into bite-sized chunks. Readers enjoy distance. Nobody wants to search a thicket of words in search of one clear fact.
Let us now vary the tone. Forget bureaucratic slum-walking. Bring in a dose of individuality. Imagine sitting over coffee with a friend. Saying stuff like “Let’s jazz this up,” or “ever read a line so boring you almost nodded off at your desk?” Break the pattern: toss a question onto the page and then punchline flip it. Leave readers not groaning but smiling.
Imagine something, not only enumerate facts. For “smooth as sliding down a playground slide,” trade a flat term like “easy-to-follow process.” A little visual helps things to be lively. Don’t stretch metaphors so far they crack; rather, let yourself have fun with comparisons; a rewrite might be “like tuning a guitar until you hear the sweet spot.” Nobody overlooks a visually appealing image.
Look for worn-out terms and business jargon that drains pleasure from reading. Once you spot one, substitute something you would really say at breakfast. A term like “personalized service” can turn into “fits you the way your preferred hoodie does.” If you find yourself using the same huge term again, substitute something different.
One finds rhythm in a solid work. Then a sweep of longer lines after short bursts. first lively, then reflective. Consider it as music; the concert is like a snooze if every rhythm is the same.
Read your work out loud last. Tripped? Edit. Make yourself chuckle. Maintaining it is good. You are on the correct path if you can show your manuscript to a friend whose eyes do not glaze over.
Your new piece will be tall and ready for attention in the end. New approach combined with old stuff. That’s how you keep your readers returning for seconds and revive weary words.