Put those simple pens and boring tote bags out of your mind for a moment. If you’re having a terrible time coming up with something new to give out at your next event, don’t bother with the same old stuff. Let’s be honest: who remembers the fifteenth mug with a brand last year? Everything people want is something that will make people laugh, talk, or look twice. How to go from yawn to “give me Positive Media Promotions!”

To begin, tech gadgets are taking center stage. People are talking about those tiny Bluetooth trackers that you can carry in your pocket and use to keep your car keys safe. Putting your brand on them makes you the hero in someone’s lost-and-found story. For people who are really into technology but don’t want to spend a lot of money, wireless charging pads, tiny ring lights for selfies, and UV sterilizer wands are great options.

Now let’s change things up. Green stuff to wear. Sustainability is no longer a trendy word; it’s a way of life. A little extra care can be shown with seed-paper bookmarkers, reusable metal straws, or bamboo cutlery sets that are great for lunchboxes. These things make people feel like they are a part of something bigger, and people love brands that care. They make great conversation openers and keep trash out of landfills.

Getting fancy? Try clothing, but make it your own in a unique way. Strong socks game! Crazy prints, bright colors, and catchphrases you wouldn’t expect. Socks look small. But if you pick the right pair, they will remind you of the event every day. When made well, bandanas and enamel pins have real streetwear energy. “I had a great pin when I left that meeting!” “Yeah, I believe I have a sticker somewhere.”

Coffee mugs, move over. Your custom drinkware now comes in cooler styles. What about plastic cups that you can fold up? Or heated mugs with tea infusers built in for people who can’t live without their leaf juice? Make sure they think of your business every time they take a sip.

These days, everyone is glued to their computers. A branded camera cover can give you privacy and peace of mind in a small package. Or how about a popsocket to make their phone look cool? It is small, useful, and has a lot of branding possibilities.

Let’s play for those who like to take risks. Puzzles, brain teasers, and fidget cubes are all small board games. Nods to pop culture, like tiny arcade games or old-school slap bracelets with a name on them, always make people smile. Guess whose brand someone will see the next time they move around at work?

Don’t forget stuff that is based on experiences. A personal touch is added by redemption codes for ebooks, digital art, or music sets that you’ve chosen. Giving someone “something to do” is a great gift, especially when they already have a lot of things.

The most important thing is that memorable swag is fun, useful, or right on style. Listen in on those conversations around the water cooler, look through your social feeds, and see what’s popular. Then don’t follow the rules; give your event people something that will last. Your promotional gifts can do more than just fill a goody bag; they can set off a buzz that will last long after the event is over.